The results from Havas Media Group’s 2013 Meaningful Brands study statistically demonstrate that Meaningful Brands outperform the stock market by 120%. It demonstrates in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increased well-being.
Despite this, Meaningful Brands reveals that this disconnect between brands and people continues with the majority of people still not caring if over 73% of brands ceased to exist.
Meaningful Brands – Havas Media Group’s new metric of brand strength – is the first global analytical framework to connect human well-being with brands at a business level. It measures the benefits brands bring to our lives. It’s unique in both scale – 700 brands, over 134,000 consumers, 23 countries – and scope. It measures the impact of the brand’s benefits alongside its impact on 12 different areas of well-being (such as health, happiness, financial, relationships and community among others) for a full view of its effect on our quality of life.